Reserved lap lanes
Every booking maps to a specific lane, so members know exactly where they are swimming.
Swim gym franchise
Book a lane. Swim your hour.
A repeatable swim-gym model built around 10 reserved lap lanes, code-based entry, saltwater swimming, dry sauna, steam sauna, and simple monthly memberships.
Lane access
Reserve one lane per day, up to 60 minutes.
Available times
Choose a lane
Lane 4 selectedReservation
Today at 6:00 AM, Lane 4
- Duration
- 60 min
- Daily limit
- 1 lane
- Code window
- 10 min before
Code appears after booking
Session clock
60:00- Code activates 10 minutes before booking.
- App sends a 10-minute-left notice.
- App sends a session-ended notice.
- Member clocks out when leaving.
- If not, timer runs into overstay.
- Gate code expires after the buffer window.
The member sees a countdown in the app. The owner sees the reservation and access log.
The club
A pool without the usual pool chaos.
Just Swim is intentionally narrow: members come to swim laps, recover, and leave. The format avoids lessons, parties, crowded open swim, and unpredictable lane sharing.
Minute sessions
One lane per member per day keeps the club predictable and protects prime-time access.
Saltwater pool
A cleaner-feeling swim experience with steady water quality and fitness-first rules.
Dry and steam sauna
Recovery amenities support the workout without turning the space into a spa maze.
Three simple rules
- Close the gate.
- Respect the swim.
- Rinse before you enter the pool.
How it works
From app to lane in three steps.
- Reserve Pick a location, time, and lane from the booking app.
- Unlock Receive a time-limited gate code tied to the reservation.
- Swim Use the lane for up to one hour, then recover and rinse.
Membership
Choose your swim rhythm.
Weekly
$69/mo
One reserved lap lane each week for a simple, steady swim routine.
- 1 swim per week
- Up to 60 minutes
- Sauna and steam included
Twice Weekly
$99/mo
Two reserved swims per week for members building a consistent fitness habit.
- 2 swims per week
- Up to 60 minutes each
- App-based gate access
Unlimited
$149/mo
Daily lap access for swimmers who want the pool available whenever the week opens up.
- Up to 1 swim per day
- Reserved lane access
- Sauna, steam, and shower
Franchise platform
A repeatable swim-gym unit.
Just Swim is designed to become a local-owner franchise: a focused fitness facility with standardized lanes, member pricing, access technology, water-quality systems, rules, vendors, and operating playbooks.
10
lap lanes
$69-$149
monthly memberships
6%
target royalty
25 yd
preferred pool
Unit spec
10 lanes, saltwater system, controlled entry, dry sauna, steam sauna, outdoor shower.
Technology
Membership billing, lane booking, access codes, no-show controls, maintenance blocks.
Compliance
Local pool classification, health rules, lifeguard requirements, insurance, ADA, and safety systems.
Operator fit
Built for owners who like systems.
Ideal franchisees are fitness, wellness, aquatics, real estate, or multi-unit operators who can run a clean, quiet, membership-based facility and follow a tight safety playbook.
- 1. Prove the pilotOpen the first corporate Just Swim and validate demand, costs, staffing, and safety.
- 2. Build the franchise kitFinish brand standards, training, vendor list, app stack, operations manual, and legal documents.
- 3. Award territoriesLaunch with qualified franchisees in markets where lap-swim demand and facility economics make sense.
Franchise sales require a Franchise Disclosure Document, final agreements, required state filings, and counsel-approved financial representations before any offer or sale.
Franchise inquiry
Bring Just Swim to your market.
We are preparing the pilot, playbook, and franchise package. Tell us where you would want to open a Just Swim gym and what kind of operating experience you bring.